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Del Mar Fairgrounds: Press Releases

There’s a bonanza of new stuff at the 2017 San Diego County Fair

Released: May 19, 2017

For high resolution photos of new stuff at the 2017 Fair click here
Other images from the 2016 Fair Fair available here and available here

SAN DIEGO, Ca. (May 19, 2017) -- There is a barnful of new events and attractions at the 2017 San Diego County Fair, presented by Albertsons/Vons, which runs for 26 select days from June 2 through July 4. Visit for more information.

Each year the Fair features a new theme, and this year’s Western theme can be found all over the Fairgrounds, and done up “whole hog” at the “Where the West is Fun” theme exhibit. Nike Shoes Outlet Fairgoers will learn how the Original People preserved land, water, and wildlife for hundreds of generations. On display will be an historic collection of Native American advertising that is Smithsonian bound. There is a Frontier Theater where tried-and-true Western films and TV shows will be ongoing for viewers to watch and remember the greats like “Bonanza” and “True Grit.”

Churning your own butter or using an outhouse, life wasn’t easy in the 1880s. An authentic chuck wagon will serve vittles and more, and then it will be time to partake in some ropin’ and ridin’! There will be daily activities like the “High Noon Showdown,” which includes the “Weapons of Choice Duel” along with “Tall Tales of the West,” a weekend “Hootenanny,” and more. Cold sarsaparilla will be on tap at the “Painted Pony Saloon,” known as the longest bar in the west!

Trending today, a hidden Speakeasy is … somewhere … on the Fairgrounds only on Friday and Saturday nights from 7 - 10 p.m. Access to The Jade Peacock requires some sleuthing, and it will feature spirits and craft cocktails from San Diego’s award-winning distilleries Where to find it … that’s anybody’s guess. It will only be available to those who get word of its secret location. Specific Fair bars including the Painted Pony, Spurs and Spirits and Into the Sunset will have a card for access with the daily password and directions to your escort. The theme follows a significant part of California history in the 1880s when a large Chinese population arrived to partake in the Gold Rush.

The Into the Sunset Bar is a new place to wet your whistle with a signature cocktail -- the “Rooty Tooty” -- and the new signature Fair beer, Into The Sunset Blood Orange IPA, created by Mike Hess Brewing Co., also found at several other locations on the Fairgrounds.

Will Roberts, a Trick Roper will be a part of the Opening Day Ceremonies and found around the Fair on July 4.

The Extreme Team Rodeo featuring the world-famous Manu Lataste Bull Jumper, is on Saturday, June 10, at 1 p.m. and 5 p.m. in the Del Mar Arena with the exciting Team Bronc Riding or Wild Ride, Ring of Fire or Flying U Bull Balls, Bull Riding, Bull Poker, Toro Teeter Totter, michael kors crossbody bags outlet
and Flying U Cowboyz FMX Freestyle Motorcycles.

The Fiesta del Charro debuts Sunday June 11, 1 p.m and 5 p.m. at the Del Mar Arena as part of Dia de la familia. The Fiesta features Extreme Bronc riding, Escaramuza, Mexican and American Bull riding, Mexican Bareback Broncs, Flying U Cowboyz FMX Motorcycles, and more.

Family Funville welcomes “Frontier Town.” There, the Wild West comes to life with the Tumbleweed Crossing Stunt Show. The Marshall is always on the lookout for outlaws, who could wind up in the Lone Star Courthouse! The Gypsy Time Travelers will be on hand to offer up some tall tales with a hot-iron twist! New this year, the Farm will have a new entrance called The Urban Grove. This trail will feature fruit and citrus trees along with pollinator flowers as you enter the Farm. There will be small talks by the campfire, for kids every Saturday from 2:30 - 3 p.m. at the Contest Corral.

Theme-related characters including: Eric Runningpath, an Indian grass dancer and Able Service, an Indian storyteller, will be found throughout the Fair and on the Fiesta Stage, and Fables of the West are costumed walkarounds featuring the Western theme.

Kids Day on June 27 will fill the Fair with activities for kids all day long. Kid Power! On the Funville Stage from 1 - 4 p.m. will feature empowering talks for kids.

The Cutest Kid In the World and the Kid Tractor Pull are new events within Creative Youth in Family Funville.

This year’s mascot, Diego, is a painted pony walk-around character who loves to pose for photos with our guests.


New this year is the Gold Medal Beer Dinner on June 15, limited to 100 guests, featuring a gourmet dinner, pairing courses with several of this year’s gold medal beers. Tickets must be purchased ahead of time at , and include a sneak peek of the San Diego International Beer Festival, which starts the next day.

New this year on Father’s Day, June 18, a VIP experience is available for the entire family at the San Diego International Beer Festival. Kids 12 and under enter and eat free in the VIP area of the Beer Festival. The pricing for individuals between the ages of 13-20 and for designated drivers is $65. All are invited to enjoy the Craft Soda Bar! At the Mancraft Corner, it’s a hands-on area of upcycled “beer crafts” for the family in cooperation with the Charity Wings Art Center. Flex creative muscle and make dad a pretzel tie, or a beer box visor!

There are some new elements to the Fair’s Multicultural Festivals, which promote the diversity of our San Diego community. The Asian Festival, June 3, has moved to the Paddock and in addition to a day full of Asian dance, performance, and tradition, also included this year is an Asian Art exhibit at the 17 Hands Restaurant and Cantina, and Sake flights, as well as Asian-inspired cuisine at the Paddock Tavern. It’s a celebration of Asian and Pacific Islander culture representing China, India, Japan, Philippines, Korea, Hawaii, Polynesia, and Vietnam. Traditional and popular entertainment will be featured.

Out at the Fair, on Saturday, June 10, will also add an Art Exhibit at 17 Hands Restaurant and Cantina, featuring local LGBTQ artists. It will also welcome youth participating in the Awareness Gallery, a 3-D exhibit presenting the trials and tribulations of teenage life, which will be on display as part of Student Showcase during the run of the Fair. OATF is a family-friendly celebration of the LGBTQ community, held in the Paddock and the Coors Light Rock On Stage, plus “Diva Drop” at the Bungee Drop.


The new “Journey to the Winners Circle” exhibit in the Paul Ecke Jr. Flower and Garden show celebrates the pageantry, traditions and history of horse racing at the Del Mar Fairgrounds. Special features will tell the story of the “Backside,” Hollywood & Horses, and a chance to take your photo in the Winners Circle.

Next to the Student Showcase exhibit, another new exhibit, the Awareness Gallery, offers a three-dimensional display focusing on teen life and all of the trials and tribulations it brings. This exhibit is meant for both teens and adults to explore.

Student Showcase features the Tin Cup Coffee Shop, new this year. This is a teacher-lead presentation stage for students in the arts, where poetry readings, drama skits and small musical presentations will feature local youth.

Girls Scouts Day on June 14 will celebrate the 100th anniversary of Girl Scouts of San Diego. More than 50 Scouts and the color guard will participate in the opening ceremonies.

The Paul Ecke Jr Garden Show has a number of new attractions, including a Western Scene Sand Sculpture, 24 sq. ft. and sculpted live using 75 tons of sand! Miner’s Town (formerly the Children’s Garden) will have continuous hands-on demonstrations and activities for children including panning for gold, take-home garden crafts, planting tomatoes, how to make your own mini-greenhouse, live ladybug releases and much more!

Right next to the Garden Show, a new restaurant has come to town in the Paul Ecke Jr. Garden Show. Iron Skillet and Smoke -- next to the Spurs and Spirits cocktail counter, will showcase hickory, alder and oak-smoked ingredients, reflecting the modern West with health options.

The Flower Show will showcase “Cowgirl Territory” at The Lazy Daisy Ranch, where the West is the most fun. Top floriculturists, horticulturists and gardeners will show their creativity and talent, along with award-winning floral designers and their fabulous creations.

This year’s new vittles:

As always, Bacon A-Fair offers plenty of … bacon. But this year, you can indulge in bacon, and have your veggies at the same time. Bacon A-Fair is serving Bacon-Wrapped Brussel Sprouts, and Spicy Sweet Bacon-Wrapped Asparagus. And for the adventurous eater, why not enjoy a succulent with your bacon? Bacon A-Fair introduces: Bacon Wrapped Cactus!

Chicken Charlie’s dreams up new delicacies for Fairgoers every year. This season, Charlie offers a twist on an old favorite so you can have dinner and dessert at the same time -- the Krispy Kreme Chicken Ice Cream sandwich. If you love peanut butter and you love meatballs, Charlie’s has married these two into Peanut Butter Meatballs.

Grilled Cheese A-Fair! Knows the comfort of grilled cheese sandwiches and this year created a Jalapeno Popper and Bacon Grilled Cheese, loaded with Applewood Smoked Bacon, Crispy Jalapeno Cream Cheese Poppers, Double Cheddar Cheese, Chipotle Aioli on grilled Sourdough Bread.

Seafood lovers always seek out Reno’s Fish and Chips for their signature dish and spectacular deep-fried zucchini. However, they have something a little different on their menu this year … Deep-Fried Octopus.

About the 2017 San Diego County Fair

Ride ‘em cowboys! “Where the West is Fun” is the theme for the 2017 San Diego County Fair, presented by Albertsons|Vons, remembering the rough and tumble Wild, Wild West and celebrating how the West is fun today. The 2017 Fair will feature a Wild West saloon, numerous Western-themed educational and historic exhibits and country music for everyone to enjoy. There is a new Sheriff in town and it is you! Pull on your boots, grab your cowboy hat, and ride on in to Del Mar for some fun this summer. The Fair opens at 4 p.m. on Friday, June 2 and runs through Tuesday, July 4; it is closed the first four Mondays and the first three Tuesdays. The San Diego County Fair is the largest annual event in San Diego County and one of the top 10 Fairs in the United States and Canada, drawing more than 1.6 million visitors annually. For more information visit

For more information, please contact:
Shawn Feisst
(858)-755-1161 ext 2573
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Del Mar Fairgrounds, 2260 Jimmy Durante Blvd, Del Mar, CA 92014

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