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Sponsorship Opportunities for the San Diego County Fair and the Del Mar Fairgrounds

This is a sampling of some of the sponsorship opportunities available at the San Diego County Fair. While not exhaustive, this gives an idea of what's possible. The following packages are available on a custom-built basis:

Facility Naming Sponsorship $1,750,000
Multi-year deal involving renaming the facility with Name in Title. Encompasses all events at the Fairgrounds.

San Diego County Fair Presenting Sponsorship SOLD
The San Diego County Fair presented by the sponsor. Communicated in official logo and in all purchased media. Category exclusivity included. This sponsorship has been taken by Albertsons/Vons.

Fun Zone Title Sponsorship $150,000
Title sponsor of the Fun Zone midway. One of the main focal points of the Fair. Great teen and young adult demo.

Summer Concert Series Sponsorship SOLD
The presenting sponsor of the San Diego County Fair Summer Concert Series on the Grandstand Stage. World-class entertainment each night of the Fair. Heavy media component. This sponsorship has been taken by Toyota.

Paul Ecke Jr. Flower & Garden Show Co-Sponsorship $65,000
One of the most popular exhibits at the Fair. Flower, home and landscaping exhibits.

Fair Theme Exhibit Sponsorship $45,000
This exhibit is dedicated to the theme of the Fair. This is the main educational exhibit of the Fair.

Opening Day Sponsorship $60,000 - $125,000
Free T-Shirts (or other premium) with the Fair's theme and the sponsor's logo to the first XXX visitors. Heavy media-promoting giveaway.

Plaza de Mexico Sponsorship $50,000
The Plaza is located between the main avenue and the entrance to the Grandstand. Music, food and culture typify this area. One of the most beautiful areas of the Fair.

Grand Wheel Sponsorship $115,000
The Grand Ferris Wheel is visible from most of the Fair. Two back-lit panels in the center of the wheel.

San Diego Showcase Stage Sponsorship $60,000
At the center of the Fair is the Showcase Stage. Entertainment of all types and for many age groups. Great signage.

Del Mar Arena Sponsorship $150,000
The Del Mar Arena plays host to all equestrian, rodeo and motor sports during the Fair. Seats 5,000. This sponsorship is a year-round sponsorship. Over 150 event days throughout the year.

Private Day at the Fair Sponsorship $350,000
Interested in hosting 70,000 of your customers at your private day at the Fair? We can make the Fair open to your company on one of our closed days to the public.

Del Mar National Horse Show Title Sponsorship $50,000
Oldest horse show on West Coast. 30,000 people attend and exhibit. National television exposure. Great high-income women demo.

The Scream Zone Title Sponsorship $30,000
Three haunted attractions form North San Diego's largest Halloween event. More than 31,000 attended in 2009. Pure young adult/teen demo.

Signage Package $75,000
Year-round back-lit panels and tri-vision panels on the Fairground permanent signage. More than 3 million people per year on grounds.

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Del Mar National Horse Show San Diego County Fair Del Mar Thoroughbred Club The Scream Zone DMTC Surfside Race Place
Surfside Race Place Del Mar Del Mar Thoroughbred Club Fairs Net
Albertsons/Sav-on Pepsi
Hilton - Homewood Suites