This is a sampling of some of the sponsorship opportunities. While not exhaustive, this gives an idea of what is possible. The following packages are available on a custom-built basis:
| Facility Naming Sponsorship: |
$1,500,000 |
| Multi-year deal involving renaming the facility with Name in Title. Encompasses all events at the Fairgrounds. |
| San Diego County Fair Presenting Sponsorship: |
SOLD |
The San Diego County Fair presented by the sponsor. Communicated in official logo and in all purchased media. Category exclusivity included.
This sponsorship has been taken by
Albertsons. |
| Fun Zone Title Sponsorship: |
$150,000 |
| Title sponsor of the Fun Zone midway. One of the main focal points of the Fair. Great teen and young adult demo. |
| Summer Concert Series Sponsorship: |
SOLD |
The presenting sponsor of the San Diego County Fair Summer Concert Series on the Grandstand Stage. World-class entertainment each night of the Fair. Heavy media component.
This sponsorship has been taken by Toyota. |
| Paul Ecke Jr. Flower & Garden Show Co-Sponsorship: |
$65,000 |
| One of the most popular exhibits at the Fair. Flower, home and landscaping exhibits. |
| Fair Theme Exhibit Sponsorship: |
$75,000 |
| This exhibit is dedicated to the theme of the Fair. This is the main educational exhibit of the Fair. |
| Opening Day Sponsorship: |
$60,000 - $125,000 |
| Free T-Shirts (or other premium) with the Fair's theme and the sponsor's logo to the first 20,000 visitors. Heavy media-promoting giveaway. |
| Plaza de Mexico Sponsorship: |
$70,000 |
| The Plaza is located between the main avenue and the entrance to the Grandstand. Music, food and culture typify this area. One of the most beautiful areas of the Fair. |
| Grand Wheel Sponsorship: |
$75,000 |
| The Grand Ferris Wheel is visible from most of the Fair. Two back-lit panels in the center of the wheel. |
| San Diego Showcase Stage Sponsorship: |
$100,000 |
| At the center of the Fair is the Showcase Stage. Entertainment of all types and for many age groups. Great signage. |
| Del Mar Arena Sponsorship: |
SOLD |
| The Del Mar Arena plays host to all equestrian, rodeo and motor sports during the Fair. Seats 5,000. This sponsorship has been taken by Chevrolet. |
| Del Mar National Horse Show Title Sponsorship: |
$50,000 |
| Oldest horse show on West Coast. 30,000 people attend and exhibit. National television exposure. Great high-income women demo. |
| The Scream Zone Title Sponsorship: |
$30,000 |
| Three haunted attractions form North San Diego's largest Halloween event. More than 31,000 attended in 2009. Pure young adult/teen demo. |
| Holiday of Lights Title Sponsorship: |
$35,000 |
| Over 110,000 people in 2009. Great family event. 1.5-mile drive-through light display, plus a very popular Holiday Hayride introduced in 2009. |
| Signage Package: |
$75,000 |
| Year-round back-lit panels and tri-vision panels on the Fairground permanent signage. More than 3 million people per year on grounds. |
2260 Jimmy Durante Blvd. 
