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Sponsorship Opportunities for the San Diego County Fair and the Del Mar Fairgrounds

This is a sampling of some of the sponsorship opportunities available at the San Diego County Fair. While not exhaustive, this gives an idea of what's possible. The following packages are available on a custom-built basis:



Facility Naming Sponsorship $1,750,000
Multi-year deal involving renaming the Del Mar Fairgrounds facility with sponsor's name in title. Encompasses all events at the Fairgrounds.

San Diego County Fair Presenting Sponsorship SOLD
The San Diego County Fair presented by the sponsor. Communicated in official logo and in all purchased media. Category exclusivity included. This sponsorship has been taken by Albertsons/Vons.

Fun Zone Title Sponsorship $150,000
Title sponsor of the Fun Zone midway. One of the main areas of the Fair. Great teen/young adult demo.

Opening Day Sponsorship $60,000
Free T-Shirts (or other premium) with the Fair's theme and the sponsor's logo to the first XXX visitors. Heavy media-promoting giveaway.

Dia de la Familia Co-Sponsorship $40,000
Every Sunday of the Fair, Hispanic culture is celebrated with music and events throughout the day.

Plaza de Mexico Sponsorship $50,000
The Plaza is located between the main avenue and the entrance to the Grandstand. Music, food and culture typify this area. One of the most beautiful areas of the Fair.

Grand Wheel Sponsorship $85,000
The Grand Ferris Wheel is visible from most of the Fair. Two back-lit panels in the center of the wheel.

San Diego Showcase Stage Sponsorship $60,000
At the center of the Fair is the Showcase Stage. Entertainment of all types and for many age groups. Capacity of 2,000.

Del Mar Arena Sponsorship $150,000
The Del Mar Arena is a 4,000-seat, multi-purpose arena. Equestrian, motor sports, concerts, festivals and other events take place in this building. This is a year-round sponsorship. Great signage.

Private Day at the Fair Sponsorship $400,000
Interested in hosting 70,000 of your customers at your own private day at the Fair? We can make the Fair open to your company on one of our closed days.

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Del Mar National Horse Show San Diego County Fair Del Mar Thoroughbred Club The Scream Zone DMTC Surfside Race Place
Surfside Race Place Del Mar Del Mar Thoroughbred Club Fairs Net
Albertsons/Sav-on Pepsi
Hilton - Homewood Suites