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Del Mar Fairgrounds: Strategic Planning


The Strategic Planning Workshop scheduled for April 14 has been cancelled.

The Board of Directors of the 22nd District Agricultural Association (22nd DAA) is embarking on creating a new Strategic Plan for the Del Mar Fairgrounds. A Strategic Plan is an organization's process of defining its goals or direction, and making decisions to allocate its resources to pursue those goals. It is a guiding document for the future of an organization.

To begin the strategic planning process, the Board requested that the staff of the 22nd DAA prepare a report detailing, from staff's perspective, the Fairgrounds' vision, values and long-term goals, as well as the staff's assessment of the Fairgrounds' strengths, challenges and opportunities. That staff report posted below was intended to provide the Board with a framework of recommendations and considerations as the Board moves forward with its strategic planning process and the formulation of its Strategic Plan.

Essential to the success of any strategic plan is community input and involvement. The 22nd DAA will have a strategic planning process that is transparent, public and inclusive. Together with stakeholders, community members and government oversight bodies, the Board intends to listen at its public hearings and workshops to our community's perspective regarding all aspects of the Fairgrounds and its events/programs. We intend to begin the stakeholder process at our December 2019 board meeting.

The 22nd DAA has created a questionnaire posted below to help guide discussion for presenters as they offer recommendations involving the strategic plan. Of course, any additional items that a presenter wishes to address with the Board are also welcome.

All members of our community are invited to attend our various board meetings and strategic planning workshops. A calendar will be available on our website. Those who cannot attend a meeting or workshop are invited to complete the questionnaire. 22nd DAA staff will compile all materials received and will include this in the public record.

After receiving public input, the Board will hold public meetings to discuss all aspects of the Fairgrounds, including our mission statement, vision and goals toward the formulation of a new Strategic Plan. The new Strategic Plan will honor the past, build on the present, and set forth a vision for what is possible for our future. The Strategic Plan is a living document and will be re-examined periodically.

We thank our community members for their interest in the Del Mar Fairgrounds and their participation in this strategic planning process.

Strategic Plan Questionnaire Cuestionario del Plan Estratégico

Planning Documents

San Diego County Fair Economic Impact
Staff Assessment Summary (draft)
Board Assessment (prepared by Peter Barron Stark Companies)
Strategic Planning Workshop Flyer
City of Solana Beach Comments on the Del Mar Fairgrounds Strategic Plan
Input from the City of Del Mar on the Del Mar Fairgrounds Strategic Plan
Del Mar Golf Center Strategic Plan
Del Mar Golf Center 2019 Key Performance Indicators
Public Responses to the Strategic Planning Questionnaire
March 10, 2020 Strategic Planning Workshop Meeting Notice

Other Links

Board of Directors
Board Meeting Agendas
Public Notifications
Environmental Issues

Del Mar Fairgrounds, 2260 Jimmy Durante Blvd, Del Mar, CA 92014

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