About Our Strategic Planning Process

The 22nd District Agricultural Association Board of Directors is actively engaged in discussions regarding strategic planning to better position the organization and the 22nd DAA's property for the future.

This work began with the approval of statements from the Board defining the 22nd DAA's purpose, mission, and values. Now, with this lens guiding the District as its North Star, the Board has begun a process to analyze potential challenges and opportunities; assess the current conditions of its facilities; consider potential future uses of the property; engage with stakeholders and community thought leaders; and gather input from subject-matter experts.

In 2023, this work also included discussions with the City of Del Mar about its request to potentially site affordable housing at the Fairgrounds and conversations with the San Diego Association of Governments and other stakeholders regarding future planning around the Los Angeles-San Diego Rail Corridor, which includes plans for a special events rail platform on the western edge of the 22nd DAA's property. The platform would be transformational, cutting traffic and carbon emissions and changing the way people engage with the Fair and other major events and activities at the Fairgrounds.

The map above shows the Fairgrounds 2050 outreach process in an illustrated map. The 22nd DAA and its strategic communications consultants Southwest Strategies are currently meeting with stakeholders, San Diego County City Councils, and others.

The next step in the process is to host public engagement meetings across the county.